Australian Pharmacy · 2026

A Proven Range
Built for Your Shelf

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Confidential — Medstock Pty Ltd
Medstock
Prepared for Australian Pharmacy · 2026
A Proven Range
Built for Your Shelf
Confidential — Medstock Pty Ltd
02 / About Medstock
Who we are — and what we range
Australian-owned, clinician-built wound care — ranged and reordering in 3,000+ pharmacies nationwide
Clinician-Built · Est. 2011
Watch · The Medstock Corporate Presentation
Our story — how a clinician-built range became trusted across Australian pharmacy.
The Business at a Glance

About Medstock

  • Founded in 2011 by clinicians working in intensive care, wound care and physiotherapy
  • Australian-owned developer of wound care, first aid and pharmacy consumables
  • Quality certified to ISO 9001 and ISO 13485
  • An RN-led clinical support line stands behind every product
  • Over 1 million wounds protected across Australian pharmacy in 2025
  • Ranged and reordering in 3,000+ Australian pharmacies
  • Listed with all three major wholesalers — API, Symbion and Sigma — plus direct supply

Built to Sell in Pharmacy

  • First-to-market colour-coded system — customers navigate the shelf themselves
  • QR codes on every pack for staff and shopper guidance
  • Plain-language product names — no clinical jargon at the shelf
  • Free merchandising support — planograms, floor stands and counter units
  • A national field team, RN-led clinical support and free CPD-accredited staff training
Our Product Range · 2026 Catalogue

A complete wound care category — 30+ product lines across ten ranges, every one colour-coded on shelf.

Fabric Island Non-Stick Pad Transparent Film Transparent Island Wound Closure
Foam Non-Adhesive Thin Hydrocolloid Silicone Foam Lite Silicone Foam with Border Super Absorber Alginate Dressing Transparent Foam Island Silicone Wound Contact Layer
Silicone Foam Sacrum Silicone Foam Heel & Joint Foam Trache Foam Heel
Rigid Tape Kinesiology Tape
Cohesive Bandage Conforming Elastic Bandage Light Crepe Bandage Snake Bite Bandage
Fixer White Fixer Beige Film Roll Microporous Surgical Tape
Gauze Swabs
Nitrile Gloves Isolation Gowns
First Aid Kits
Retail Multi-Packs
Proven in Australian Pharmacy
Reach
3,000+
Australian Pharmacies
Ranged and reordering nationally
Impact
1M+
Wounds Protected 2025
Across Australian pharmacy
Quality
ISO 9001 & 13485
Certified Quality System
Clinical-grade manufacturing
01

The Opportunity

A category your customers already need — and most shelves under-serve

03 / The Opportunity
The demand is already walking through your door
An ageing population and rising diabetes rates are driving sustained wound care demand in every Australian community
The AU Market
The Australian Market
Reach
6,000+
Community Pharmacies
Nationwide, 2026
Ageing Population
4.9M
Australians Aged 65+
17.4% of the population — and climbing every year
Demand Driver
1.4M+
Australians with Diabetes
Registered on the NDSS — with an estimated 500,000 more undiagnosed
The Wound Care Burden
Chronic Wounds
450,000
Australians Living With One
At any given time — most managed at home, supplied from a pharmacy shelf
Everyday Injury
5,000
Injured Australians Every Day
Needing emergency care — before counting everything treated at home
System Cost
$3B+
Annual Cost to the Health System
Wound care is now a recognised national health priority
450K
Australians are managing a chronic wound right now — and most of them buy their dressings over a pharmacy counter. Medstock turns that demand into a complete, clinician-built category your customers can navigate themselves, earning margin from day one.
Sources: Pharmacy Guild of Australia, Community Pharmacy Industry Insights Report, 2026 · Centre for Population, 2025 Population Statement · Diabetes Australia / National Diabetes Services Scheme, 2026 · Australian Medical Association, Solutions to the chronic wound problem in Australia · Monash University, 2025 · Australian Institute of Health and Welfare, Injury in Australia, 2026.
04 / Why It Matters
The shelf doesn’t match the conversation at the counter
Customers arrive with a problem, not a product name — and most wound care bays leave staff to do the translating
The Shelf Problem
The Challenge
Real needs, fast decisions, cost pressure

Customers rarely walk in asking for an advanced wound dressing. They come in with a grazed knee, a burn, a wound that won’t stop leaking, a sports injury, or ongoing care for someone at home.

They want something that works — without paying more than they need to.

What’s at Stake
A category that’s hard to shop and hard to sell

When products look alike and pricing sits above what customers expect, the right solution gets overlooked — or they leave without buying at all.

The result is a shelf that doesn’t reflect the conversations actually happening at the counter.

The Solution
A range that explains itself on the shelf

Colour-coded, plainly named and priced for the customer — so staff can identify, recommend and explain the right product with confidence, and stay within their scope of practice.

Easy for the shopper to navigate, and built to hold pharmacy margin.

The Fix
Every Medstock pack is colour-coded by wound type, named in plain language and carries a QR code for staff and shopper guidance — turning a category that needs explaining into one that explains itself.
02

The Proof

24 months of verified performance across 167 pharmacies

05 / Proof
What selling Medstock actually looks like
24 months of verified transaction data from a leading Australian pharmacy group — 167 stores spanning sizes A to D
24-Month Verified · AUD
A Leading Australian Pharmacy Group · 167 Stores · Verified Apr 2024 – Apr 2026 · All figures AUD
Margin
64.5%
Average Gross Profit
Held every month across 24 months
Net Sales
$942K
Medstock Through the Group
Full 167-store network, 24 months
Store Profit
$608K
Gross Profit Earned by Stores
Real dollars, 24 months
Network
167
Stores in the Group
Spanning sizes A to D
On Cost
182%
Average Markup
The same trade as 64.5% margin — cost × 2.8 at the shelf
Reliability
63–67%
Monthly GP Range
Consistent, never a soft month
24 Months of Verified Performance
Tap chart to enlarge ⤢
$608K
in gross profit earned across the group on $942K (AUD) of Medstock — a consistent 64.5% margin that grew +3.3% year-on-year (units +6.0%). This is the benchmark your store can range against.
Source: Medstock transaction data — a leading Australian pharmacy group (167 stores), April 2024 – April 2026. Group anonymised; figures in AUD.
03

Why It Sells

A confusing shelf, solved by colour anyone can follow

06 / Why It Sells
Where customers get stuck, colour gets them moving
Anxious customers, a confusing shelf, lost sales and staff time — solved by a system anyone can follow
The Solution

The Shelf Problem

  • Wound care is clinical and confusing — shoppers hesitate and often leave without buying
  • Staff lose time interpreting the shelf for anxious customers
  • Look-alike packs and jargon names make the right choice hard to find
  • Lost sales, and lost confidence, at the exact moment of need

The Medstock Fix

  • A colour-coded system that guides customers to the right dressing themselves
  • QR codes on every pack for instant staff and shopper guidance
  • Plain-language product names — no clinical jargon at the shelf
  • Faster decisions, fewer walkouts, more confident purchases
The Colour System, On Shelf
Fabric Island dressing
Fabric Island
Non-Stick Pad dressing
Non-Stick Pad
Transparent Film dressing
Transparent Film
Transparent Island dressing
Transparent Island
Wound Closure strips
Wound Closure
Foam Non-Adhesive dressing
Foam Non-Adhesive
Thin Hydrocolloid dressing
Thin Hydrocolloid
Silicone Foam Lite dressing
Silicone Foam Lite
Silicone Foam with Border dressing
Silicone Foam Border
Super Absorber dressing
Super Absorber
Alginate dressing
Alginate Dressing
Transparent Foam Island dressing
Transparent Foam Island
Silicone Wound Contact Layer
Wound Contact Layer

Every line has its own colour — so staff can point instead of explain.

04

The Support

Planograms, people and training — every bit of it free

07 / Merchandising
Your bay, planned and fitted out free
A planogram built to your footprint, plus GoModular units, floor stands and counter units — designed and supplied at no cost
Merchandising
Medstock planogram overview — configurations from a full gondola to a compact bay
Full planogram — built to your store
Medstock two-shelf bay configuration
2-shelf bay — compact
Medstock three-shelf bay configuration
3-shelf bay
Medstock four-shelf bay configuration
4-shelf bay
Medstock five-shelf bay configuration
5-shelf bay
Medstock six-shelf gondola configuration
6-shelf gondola — full category
Medstock floor display stand
Floor display stand
Medstock counter unit
Counter unit
We Dress the Shelf, Too
Medstock GoModular magnetic display units — Fabric Island and Transparent Island

GoModular displays — free with the range

Magnetic modular units that snap together and tailor to each pharmacy's layout, so every store gets a category-ready wound care bay — built to fit its space.

  • Snap-together magnetic modules — reconfigure any time
  • Sized to each store, big or small
  • Category-ready merchandising, at no extra cost
Any Bay
600–900mm+
Fits Your Fixtures
Standard pharmacy bay widths
Any Format
1 – 7 shelves
Scales to Your Space
Compact bay to full gondola
Always
Free
Planogram per Store
Designed to your layout
08 / Support
You’re not left to sell it alone
A field team in your store, registered nurses on the phone, and free CPD-accredited training that builds staff confidence in the category
Support
Boots on the Ground · National Merchandising Team
Clear Sales merchandising representatives servicing pharmacies across Australia
26
Merchandising reps servicing pharmacies Australia-wide

Ranging Medstock isn’t a carton left on the loading dock. Our field team services and merchandises pharmacies in person — setting the bay up, keeping it faced and replenished, and growing the category with you long after the first order.

95% of the Australian pharmacy market covered Since 1993 — 30+ years in pharmacy, via our partner Clear Sales
Training & Clinical Backup

Training Your Team CPD Accredited

  • CPD-accredited courses — training that counts toward your team’s continuing professional development, not just product familiarisation
  • Interactive webinars — regular sessions run by product specialists and registered nurses, covering product lines, wound care technique and real case studies
  • Medstock eLearn modules — interactive e-learning on product features, usage guidelines and best practice, available any time, anywhere
  • Medstock workshops — hands-on training, live demonstrations and open discussion, hosted jointly with your stores
Delivered
through lrnrx Visit the platform ↗

Clinical & Customer Support

  • Direct access to our registered nurses — expert guidance on wound care enquiries, so staff get accurate answers on complex cases and customer concerns
  • Dedicated support team — knowledgeable people who resolve queries promptly, not a ticket queue
  • Dedicated support email — a direct channel for pharmacies to get detailed, personalised assistance
  • Continuous improvement — regular satisfaction surveys and feedback, used to refine the service around what stores actually need
RN-led clinical line
1300 652 763 Email our team →

Every element above is provided free of charge — planograms, display hardware, CPD-accredited training and clinical support.

05

The Range

A complete, colour-coded wound care category — 30+ lines

09 / The Range
Basic Wound Care
Everyday dressings for cuts, grazes and minor wounds — the front line of the shelf
5 Products
Fabric Island dressing

Fabric Island

Flexible fabric island dressing

Non-Stick Pad

Non-Stick Pad

Low-adherent wound pad

Transparent Film dressing

Transparent Film

Waterproof film dressing

Transparent Island dressing

Transparent Island

Waterproof island dressing

Wound Closure strips

Wound Closure

Skin closure strips

10 / The Range
Advanced Wound Care
Foams, hydrocolloids, alginates and silicone dressings for exuding, chronic and complex wounds
8 Products
Foam Non-Adhesive

Foam Non-Adhesive

Rapid-absorbing foam dressing

Thin Hydrocolloid

Thin Hydrocolloid

Gel-forming dressing for dry wounds

Silicone Foam Lite

Silicone Foam Lite

Atraumatic, low exudate

Silicone Foam with Border

Silicone Foam with Border

Highly absorbent, atraumatic

Super Absorber

Super Absorber

For high-exudate wounds

Alginate Dressing

Alginate Dressing

Fast-gelling calcium alginate

Transparent Foam Island

Transparent Foam Island

Foam for moderate exudate

Silicone Wound Contact Layer

Silicone Wound Contact Layer

Gentle silicone contact layer

11 / The Range
Protect & Treat Range
Anatomically shaped silicone and foam dressings for sacrum, heel, joints and tracheostomy sites
4 Products
Silicone Foam Sacrum

Silicone Foam Sacrum

Heart-shaped sacral dressing

Silicone Foam Heel and Joint

Silicone Foam Heel & Joint

Shaped for heel & joint areas

Foam Trache

Foam Trache

Fenestrated tracheostomy foam

Foam Heel

Foam Heel

Contoured heel foam dressing

12 / The Range
Sports Range
Rigid strapping and kinesiology tape for injury prevention, support and recovery
2 Products
Rigid Tape

Rigid Tape

Zinc-oxide rigid strapping tape

Watch · See the Sports Range Launch
Kinesiology Tape

Kinesiology Tape

Elastic kinesiology tape

13 / The Range
Bandages
Cohesive, conforming, crepe and snake bite bandages for support, fixation and first aid
4 Products
Cohesive Bandage

Cohesive Bandage

Self-adhesive cohesive bandage

Conforming Elastic Bandage

Conforming Elastic

Conforming elastic bandage

Light Crepe Bandage

Light Crepe Bandage

100% cotton crepe bandage

Snake Bite Bandage

Snake Bite Bandage

Compression bandage with indicator

14 / The Range
Medical Tapes & Films
Fixation tapes and transparent film for securing dressings, tubes and devices
4 Products
White Fixer

White Fixer

Non-woven fixation tape

Beige Fixer

Beige Fixer

Skin-tone fixation tape

Film Roll

Film Roll

Transparent film roll

Microporous Surgical Tape

Microporous Tape

Microporous surgical tape

15 / The Range
Gauze Swabs
Soft, 8-ply 100% cotton gauze swabs for wound cleansing and minor wound management
1 Product
Gauze Swabs

Gauze Swabs

8-ply 100% cotton gauze

16 / The Range
Personal Protective Equipment
Nitrile examination gloves and AAMI-rated isolation gowns for everyday clinical protection
6 Products
Blue Nitrile Gloves

Blue Nitrile Gloves

Powder-free exam gloves

Violet Nitrile Gloves

Violet Nitrile Gloves

Chemo-approved exam gloves

White Nitrile Gloves

White Nitrile Gloves

Powder-free exam gloves

Black Nitrile Gloves

Black Nitrile Gloves

Heavy-duty exam gloves

Level 2 Isolation Gown

Isolation Gown · LV2

AAMI Level 2 barrier

Level 4 Isolation Gown

Isolation Gown · LV4

AAMI Level 4 barrier

17 / The Range
First Aid Kits
Curated modular kits for workplace, home, vehicle and outdoor first aid
4 Kits
Mini Modular First Aid Kit

Mini Modular Kit

KITPM01 · 82 pieces

Home & Lifestyle First Aid Kit

Home & Lifestyle Kit

KITHL01 · 64 pieces

Travel & Leisure First Aid Kit

Travel & Leisure Kit

KITTL01 · 47 pieces

Burns First Aid Kit

Burns Kit

KITBN01 · 13 pieces

18 / The Range
Multi Packs
Affordable, conveniently packaged retail multi-packs across the wound care range
7 Multipacks
Multipack Fabric Island

Fabric Island

Multipack · 3–5 per box

Multipack Non-Stick Pad

Non-Stick Pad

Multipack · 3–5 per box

Multipack Transparent Film

Transparent Film

Multipack · 3–5 per box

Multipack Transparent Island

Transparent Island

Multipack · 3–5 per box

Multipack Foam Non-Adhesive

Foam Non-Adhesive

Multipack · 2 per box

Multipack Silicone Foam Lite

Silicone Foam Lite

Multipack · 2 per box

Multipack Silicone Foam

Silicone Foam

Multipack · 2 per box

19 · Getting Started

Getting started with Medstock

From first samples to a ranged, growing category — starting with an order on the account you already have.

Order through your wholesaler — or direct from us

Medstock is listed with all three major wholesalers, so core lines arrive on the account you already have. Anything your wholesaler doesn’t carry, we supply direct — order codes for every product are shown throughout The Range.

1
Discover
Information, samples and clinical guidance
2
Select
Build a range suited to your store and your customers
3
Launch
Order support and in-store implementation
4
Grow
Category support, promotions and range optimisation
5
Contact
For support or enquiries
1300 652 763
Advancing the Science of Healing